By Mathias Falkenstein and Thijs van Vugt

The current global crisis is strongly affecting the higher education industry, and nowhere is this more evident than in international student recruitment. The worldwide lockdown has thrown management education into uncertainty, especially as it faces questions about the future of international student mobility, starting with the autumn 2020 intake.

This past May and July, the two of us served as panelists for a series of webinars organized by Studyportals, XOLAS, the Global Business School Network, EFMD, and other organizations. Other panelists ranged from Andrew Jack, global education editor of Financial Times to Sanjeev Khagram, dean of Thunderbird School of Global Management at Arizona State University. In these conversations, we sought to answer several pressing questions that higher education institutions face today:

  1. How is the global landscape for student recruitment changing?
  2. What are the trends in international student recruitment, program development, and market positioning post-corona?
  3. What are new strategies that business schools can use to mitigate risk, while they maintain high-quality admissions?
  4. How can business schools compete in a changing market that is driven by new political and economic paradigms?

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