Many schools use data-driven business intelligence to analyze their markets and their competition, but they could do so much more with data. Smart data analytics combines an in- and outward focus of analysis as well as a top-down and bottom-up approach in strategic decision-making. Such an approach also helps schools find the right balance between data-driven decision making and wayfinding underpinned by qualitative heuristics.

Founding Partners Ulrich Hommel and Benjamin Stévenin, together with Isabelle Fagnot, explain in this article (published in AACSB’s BizEd Magazine) how business schools can overcome the underinvestment in data as a strategic resource and start utilizing smart data analytics for strategic decision-making. Access the article here.